ESPN Goes Realtime, Turns Its Content Firehose Into A Streaming Reader

Screen shot 2012-09-20 at 3.50.42 PMOh, it’s on. Over the last year or so, ESPN has been experimenting with better ways to present and distribute its content on the Web and on mobile. Essentially, they realized (or at least I hope they did) that their user experience on their digital properties wasn’t great and that others were sneaking up on and passing them — their dominance in TV notwithstanding. Yesterday, they launched a new product in beta called SportsCenter Feed that offers sports fans a new way to consume ESPN’s content.