Consolidation Heats Up In Subscription Economy, As Quarterly Buys Celeb-Endorsed Rival 12Society

Screen shot 2013-07-03 at 5.22.48 PMToday, TechCrunch has learned that Quarterly.co, a subscription giftbox service that features monthly instalments curated by respected entrepreneurs, designers and organizations is buying 12Society, a rival startup with a similar, celebrity-endorsed approach to subscription commerce. Terms of the deal are not yet being disclosed, although a source tells us that it’s a small cash and equity deal that is expected to officially close in the next week or two and will lead to the closure of 12Society this summer.


Backed By Rappers Nas And Pusha T, Urban Culture-Focused Media Company Mass Appeal Raises $1.2M

mass appeal logoMass Appeal, a joint venture that’s both reviving the Broolyn-based, graffiti-focused magazine of the same name and also moving into online content, is announcing that it has raised $1.2 million in funding.

It’s backed by a mix of traditional firms and figures from the hip hop world. The rapper, (and one-time TechCrunch contributor) Nas announced last month that he had invested a “six-figure sum” in the company, and he’s also serving as Mass Appeal’s associate publisher. Publisher Peter Bittenbender told me via email that the other investors include record label/”creative shop” DECON (where Bittenbender is co-founder and CEO), rapper Pusha T, and international firm White Owl Capital.