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As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer’s gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette’s before the event started at 11 AM local time.
According to Engadget, Colette is displaying both the 38mm and 42mm versions of the Apple Watch to the public, while MacGeneration (Google Translate) states that the models being displayed are mostly from the Apple Watch Sport Collection while some are from the Apple Watch Collection. Also on display are some watches from the Apple Watch Edition Collection, which feature 18-karat gold casings and a sapphire display.
Image taken by Elle magazine editor-in-chief Robbie Myers
Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch’s capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today’s event, as info about full pricing and battery life remain unknown.
Left to right: Colette’s Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue’s Suzy Menkes)
A number of members from Apple’s industrial design team are also present at the event, including Apple’s Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.
In addition to positioning the Apple Watch as a brand new product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Voguewere impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group’s Roseanne Morrison were unimpressed with the device, calling it “not pretty” and “future techno as opposed to feminine sexy.”
At its event earlier this month, Apple said it is targeting a early 2015 launch for its wearable device. A report after the event stated that Apple would be “lucky” to launch the watch by Valentine’s Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.
Apple has announced that it will be begin selling the iPhone 6 and iPhone 6 Plus beginning Friday, October 17. The devices will be available through Apple’s online store and retail locations in China and will also be sold at China Mobile, China Telecom, and China Unicom stores. Customers in China will be able to pre-order the iPhone 6 and iPhone 6 Plus beginning Friday, October 10.
Pricing for the 4.7-inch iPhone 6 will start at 5,288 RMB ($860) for the 16GB model, 6,088 RMB ($990) for the 64GB model, and 6,888 RMB ($1120) for the 128GB model. The 16 GB, 64 GB, and 128 GB iPhone 6 Plus models will sell for 6,088 RMB ($990), 6,888 RMB ($1120), and 7,788 RMB ($1267), respectively. All iPhone 6 and iPhone 6 Plus models will be available in gold, silver, and space gray variants.
“We are thrilled to bring iPhone 6 and iPhone 6 Plus to our customers in China on all three carriers at launch,” said Apple’s CEO Tim Cook. “With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus customers will have access to high-speed mobile networks from China Mobile, China Telecom and China Unicom for an incredible experience.”
Earlier today, it was revealed that Apple had received the final license needed to start iPhone 6 sales in China. The iPhone 6 and iPhone 6 Plus launched in the first wave of countries on September 19, and was made available to more countries last Friday, September 26. Apple revealed on September 22 that it had sold ten million units of both phones in its opening weekend, breaking the previous record of nine million units set by the iPhone 5s and iPhone 5c last year.
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Ahead of an event planned for tomorrow in conjunction with Apple, Parisian fashion boutique Colette appears to be preparing to show off the Apple Watch at its boutique on Rue Saint-Honoré in Paris. Various photos on Twitter and Instagram show the location displaying the Apple Watch prominently, with different variants of the device being placed in colored ovals.
(Image credit: papasoey via Instagram)
While it is not known as to what exactly will be shown off at Colette’s event tomorrow, hints from the invitation flyer suggest that the Apple Watch will be the highlight. Colette has also been known to be very selective of what makes it into their flagship location, and it is likely that a collaboration with Apple is part of an initiative by the Cupertino company to push its wearable device as a fashionable item.
(Image credit: @JeromeRoussin via Twitter)
Apple announced earlier this month at its media event that it would start shipping the device in early 2015. A report after the event suggested Apple would be “lucky” to launch the watch by Valentine’s Day due to issues with software development. The device will be available in three collections, including a high-end Edition collection which boasts an 18-karat gold enclosure and sapphire crystal display.
Update 9:13 PM: Colette’s website has announced that the boutique is inviting people to preview the Apple Watch in a special one-day event.
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