Mobile Engagement Platform Appoxee Grabs $1.8 Million As It Heads To The U.S.

appoxee-logoWith mobile publishers moving away from paid apps and toward in-app purchases in order to monetize on mobile, there’s an increased need to generate more revenue out of existing install bases. That’s an area which mobile app engagement platform Appoxee has been focused on since its founding in early 2011, and today it’s announcing an additional $1.8 million in seed funding to help it continue its growth.