Google Launches Native Ads In Gmail To All Advertisers

google logo Google is rolling out a new ad format in Gmail to all advertisers today. A few years ago, Google launched a new kind of native ad in Gmail that sat at the top of the inbox and mostly looked like a regular email. For the most part, that was a pretty unobtrusive way of displaying ads (though some people were rather annoyed by them). Starting today, Google is making it easier for all advertisers… Read More

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Google Introduces Uncomplicated Pay-As-You-Go Model For Its Maps API

TechCrunch Google Maps The Google Maps API has been a mess when it comes to pricing. The company is making moves to clean that up with a newly announced pay-as-you-go model. Here’s what the team said today about it: In this new purchasing structure, the Google Maps Geocoding, Directions, Distance Matrix, Roads, Geolocation, Elevation, and Time Zone APIs remain free of charge for the first 2,500 requests per… Read More

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Google Will Soon Start Punishing Mobile Sites That Use Annoying App Install Ads

pasted image 0 There’s nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial pops up that prompts you to install that site’s app. Those ads typically block all the content on the site until you find that little small ‘x’ to click away the ad (and chances are you will mistakenly click next to… Read More

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Google’s Self-Driving Car Tests Continue In Austin, Sans Humans (And Don’t Worry, It Can Handle Deer)

Screen Shot 2015-08-31 at 1.23.11 PM Google announced in July that it’d be taking its self-driving car test on the road…to beautiful Austin. It has done just that, and the company looks to be expanding the tests it’s doing as well. Texas is the fifth state to legalize the self-driving technology. According to Google, the tests are now involving those little tiny two-seat “Google Cars” and this time… Read More

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Google+ Brings Its Interest-Based “Collections” Feature To iOS

ios-graphic.001 Google+ Collections, the company’s effort at establishing its Google+ social network as more of a Pinterest competitor (since taking on Facebook didn’t go so well), has launched today in the iOS version of the Google+ app. The idea with this newer feature is to allow users to congregate around their shared interests, like video games or cooking, for example. With Collections, any… Read More

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Designing New Mobile Experiences For The Music-Loving Generation

Apple-music As music fans go mobile, music festivals are following suit. The kids in America are rocking out to T-Swift with a Natty Lite in one hand and a mobile phone open to native festival apps in the other. Schedules, venue maps, artists and vendors are all in the palm of partygoers hands. And festivals are even designing other features specifically to engage the throngs of eager event-goers,… Read More

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Chrome Will Begin Pausing Flash Ads By Default, Starting In September

html5_top Google’s Chrome web browser keeps getting better. According to a new post on Google+, the company says that, starting on September 1st, Chrome will begin to pause many Flash ads by default in order to improve performance for its users. This change was first announced in June, and initially rolled out to the beta version of the Chrome desktop web browser. At the time, Google noted that… Read More

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NYC Rises As A Hub For Software-As-A-Service Startups

The Statue of Liberty and Lower Manhattan Skyline As the market continues to mature, and as we watch a blossoming of SaaS activity in New York City, we believe that NYC is poised to become a genuine leader in the formation of companies leading the next wave of enterprise transformation. Read More

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