Media provider 7digital has mostly been making news on the Windows front recently, making its music offerings available for Windows Phone earlier this year and serving up 20 million tracks through its preview version for Windows 8. Now the digital media company is branching out to Toshiba televisions as well, inking a deal to be the European music partner for the Toshiba Places platform. The agreement, which represents 7digital’s first foray into the connected TV market, will allow consumers with a Toshiba Places account to browse through the content provider’s music catalogue, create playlists and stream music directly through the television. The company says the feature should be compatible with televisions equipped with Toshiba Places since May 2011. Five countries — the UK, France, Italy, Germany and Spain — are slated to get first crack when the service goes live in Europe in September. For more details about the service, feel free to peruse the company PR after the break.
Following up on last year’s promise to build a standardized SDK for creating Smart TV apps, LG and TP Vision (the new owner of Philips’ TV business) have announced the creation of the Smart TV Alliance. Its goal is to create a “non-proprietary ecosystem” to encourage developers to make platform-independent apps based on standards like HTML5. One of the main problems currently for the Smart TV market is that there’s many different platforms, some manufacturer specific while others like Google TV and Yahoo! Widgets play across differently branded devices. Curiously, Sharp was included in the previous announcement at IFA last fall and is not mentioned by name this time around, although the press release hints at “other Japanese manufacturers” in the process of joining that will be announced accordingly. The current plan is to release SDK 2.0 by the end of this year, until then interested devs are asked to register on the group’s website for more info.