Apple Pay now in 20 markets, nabs 90% of all mobile contactless transactions where active

 While we are going to have to wait a little longer for Apple to launch payments in iMessage, this weekend, Jennifer Bailey, Apple’s VP of Apple Pay, announced a series of other milestones for the digital wallet and payments service that competes against the likes of Android Pay from Google, Samsung’s wallet and others efforts from retailers and banks. The advances point to how… Read More

Sneaker and streetwear reseller Stadium Goods just launched their first app

 Stadium Goods, the online (and brick and mortar) marketplace for highly sought after sneakers and streetwear, is launching its first app. Live today to coincide with the startup’s two year anniversary, the first iteration of the app is basically just a mobile marketplace. But Stadium Goods plans to eventually build out this functionality and take advantage of location services and… Read More

Alexa Store Assistant directs you to the right aisle, answers product questions

 Can Alexa help shoppers in large, retail stores where store associates are spread out and often hard to find? That’s the premise behind the hack, “Alexa Store Assistant,” presented today at the TechCrunch Disrupt 2017 hackathon in San Francisco. According co-creator Lawrence Chang, the idea was prompted by real-world experiences he and fellow team members – James Xu,… Read More

Pay for your next pizza without ever leaving Telegram

The latest update to messaging app Telegram has added a couple of welcome features to the platform that presents itself as a secure alternative to WhatsApp. The first enables users to record minute-long videos to send to one another instead of having…

Tumblr’s Mobile App Will Now Add ‘Buy,’ ‘Pledge,’ And ‘Get Involved’ Buttons To Select Posts

Screen Shot 2015-03-27 at 2.34.32 PM Tumblr today introduced a change to its service that will encourage users to purchase or fund products and campaigns on other websites, including Etsy’s online marketplace and Kickstarter, for example. With an update to its mobile application for iOS, posts that link to those sites as well as DoSomething.org will now automatically be given buttons that let others “Buy,” or… Read More

“Native Commerce” Platform Okanjo Raises $1.7 Million

okanjo A Milwaukee, Wisconsin-based startup called Okanjo, which offers publishers an alternative to native advertising with what it calls “native commerce,” has raised $1.7 million in new funding in a follow-on round from local angel investors, bringing the company’s total raise to date to $3.2 million. The additional funding will be used in part to launch Okanjo’s product,… Read More

CardSpring Connect Lets Merchants “Switch On” Card-Linked Offers On Foursquare & Elsewhere With Just A Click

cardspring_logo

Many brick-and-mortar merchants in the real world just want customers, but don’t have the time to learn the nuances of the various performance marketing tools and other programs at their disposal today. They just want new customers, or they just want to increase traffic during the slower parts of the day, for example. A new service called CardSpring Connect, launching today, now helps with that. The platform offers a self-serve online dashboard that allows merchants to easily create campaigns, connect apps like Foursquare, Trialpay, Thanx, MOGL, OnStripe and others, then sit back and watch as the analytics update in real-time with each swipe of a customer’s card at checkout.

CardSpring Connect is the latest from CardSpring, a payments infrastructure startup founded by former Netscape engineers as a means of connecting online and mobile applications to payment cards via APIs.

Foursquare had previously partnered with CardSpring and First Data earlier in 2013 to offer Visa and MasterCard cardholders discounts and other deals when they check in at particular venues. And in May, CardSpring partnered with VeriFone, integrating with the company’s PAYware Connect payments gateway to enable developers to build card-linked services for point-of-sale systems.

Until today, though, CardSpring was focused on letting developers build card-linked applications that trigger when a customer pays by credit or debit cards, but not on merchant-facing solutions. CardSpring Connect changes that.

Now, the company is targeting merchants via their financial partners and processors, offering them “set it and forget it” tools that let them build their own campaigns that they can then switch on or off with a click of a button going forward. By default, CardSpring will handle the campaigns on its own, automatically distributing the promotion requests to all the supported services, but merchants can choose to get more granular and restrict which programs are used.

In an online dashboard, merchants can access their account, connect apps to their business (like Foursquare, Trialpay, Thanx, MOGL, Roximity, Moblico, OnStripe, etc.), and track transactions. Here, businesses can see whether customers are new or returning, transaction amounts, the estimated lifetime spend for those customers and the cost merchants paid to the related service to bring those customers in.

To give an example of how this may work: say a business wants to target Foursquare to bring in new customers. They could go into the campaign manager and click through a form to create an offer (e.g. a dollar amount or a percentage off, or whatever deal they may want to run), restrict it to Foursquare, and click to turn it on. As the customers come into the store and swipe their cards at checkout, the dashboard is updated with the transaction data. Though customer names and personal details are anonymized, the merchant now has a better understanding of how well that campaign actually performed. And they only pay for the actual purchases redeemed, which is what’s meant by “performance marketing.”

“One of the things we hear most from people who use Foursquare is how much they love using our app to find great deals,” said Steven Rosenblatt, Chief Revenue Officer at Foursquare about the integration. He says the company is looking forward to the launch of CardSpring Connect because it provides an easy way for merchants to create card-linked offers that helps Foursquare users save more money.

CardSpring Connect itself is an open and neutral platform, allowing retailers to essentially turn their point-of-sale terminals into their own local marketing solutions, says Walther, who refers to the platform as a “local commerce operating system.”

“For the first time you can really see from all these providers, if they sent you new customers,” explains CardSpring CEO Eckart Walther. “That was one of the challenges with Groupon – something like 40% of the people who bought a coupon were not new,” he adds.

“Our whole value proposition is that we go out and help these old, traditional folks turn on our system…There’s really nothing like it in the offline world,” he says, explaining that, offline, there hasn’t been an easy way to identify which customers were new, which service brought them in, and what they’re spending.

With CardSpring Connect, merchants can use the system with any point-of-sale system. The system is typically white labeled, so companies providing the merchant’s credit card services (e.g. First Data, VeriFone, or local processors, etc.) could switch it on for their business customers. On this front, CardSpring plans to have additional announcements in the near future.

Getting other to partner with the company will be a critical step in CardSpring’s growth, since its business is built on a licensing model where publishers pay to use the platform. Walther explains that it charges similarly to the way credit cards are charged today – a small fixed fee, and if there’s a redemption, there’s sometimes a small percentage of that redemption. Generally, the charges are around 10 to 30 cents, he says. “It’s a fluid business model,” he says.”We charge when we create value.”

Following today’s launch of CardSpring Connect, the company will be announcing more partnerships with other financial institutions, payment networks, and point-of-sale makers that will help CardSpring gets its platform in front of more merchants. Interested customers can learn more here on the company’s website.

Heckler Design’s iPad Cash Drawer brings minimalism to sales terminals

DNP Heckler Design Windfall POS Cash Drawer

Carrying cash can be a drag, but it’s often an even bigger nuisance for shopkeepers with iPad point-of-sale terminals. Because of a focus on swiping plastic, storage solutions for your dollar bills take a back seat. The WindFall Cash Drawer is Heckler Designs’ stylish US-made option that, according to the company, offers the smallest footprint of any drawer currently available — it’s probably the brightest, too. Cash Drawer follows the aesthetics of the Arizona designer’s other pieces; namely, heavy-duty steel construction, rounded corners and minimalist design. Is your storefront already rocking a WindFall stand for Apple’s slate? Well, you’re in luck, as the nouveau till sports a secure mounting and cable management system for it. Sure there’s a slight bit of irony surrounding its current lack of pricing, but don’t let that get you down. When it launches this fall, it’ll be available exclusively from ShopKeep POS.

Filed under: Tablets, Apple

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Source: Heckler Design