Looks like the reports that have been in play for months now have finally been confirmed: Beats Electronics, known best for their hip Dr Dre headphones and partly backed by HTC (who had also been a rumored MOG buyer), is indeed buying the music streaming service MOG, with the acquisition now confirmed by both sides.
The move will give MOG — struggling to grow against the runaway success of Spotify — a new lease of life tied to a specific hardware maker; and Beats another step up on the consumer electronics experience, following in the mold of Apple in providing the whole package from one brand.
“The addition of MOG’s music service to the Beats portfolio will provide a truly end-to-end music experience,” David Hyman, the founder and CEO of MOG told USA Today. Although the deal has been in play since March of this year, this was in fact the first confirmation by either side that they are linking up. We’re still contacting both companies for a direct confirmation.