Man of Steel “Fate of Your Planet” Trailer: General Zod Demands Superman’s Surrender

Henry Cavill, Man of Steel The latest trailer for Man of Steel makes it even more clear as to why Russell Crowe is a fanboy when it comes to the latest hunk to play Superman, Henry Cavill.

The new…

Apple Named World’s Most Valuable Brand for Third Year in a Row [Mac Blog]

applelogo.jpgMillward Brown today released its annual BrandZ study of global brands (via AllThingsD), which found Apple to be the world’s most valuable brand for the third straight year.

Although Apple topped the list once again, its brand value only increased 1% to $185 billion, which is not as impressive as the 19% increase (from $153 billion in 2011 to $183 billion in 2012) it received last year. Apple rival Google jumped back up to the second spot with a brand value of $137 billion (a 5% increase) and Samsung clocked in a 51% increase and a $21.4 billion brand value at the 30th spot.

Overall, Millward Brown said that the technology sector was “flat,” declining after 5 years of growth:

Without the surge in Apple and Facebook brand value that helped drive category growth, Technology declined 1 percent in the BrandZ™ 2013 ranking, after five years averaging 8 percent annual category growth.

Among other top brands, IBM fell down to the third spot with a brand value of $112 billion while Microsoft dropped 9% to $69.8 billion and Facebook fell 36% to $21 billion. Yahoo, which fell out of the top 100 years ago, returned to the 92nd spot with a brand value of $9.8 billion.

While “brand value” studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.


Dancing With the Stars Finale: Find Out Who Won Season 16!

Jacoby, Zendaya, Kellie, Aly, Dancing with the StarsEverything seemed elevated on this season of Dancing With the Stars, from the gimmickry to the gruesomeness of the injuries. 

But, most importantly, the difficulty of the…

David Spade Donates $200,000 to Red Cross for Oklahoma Tornado Relief Efforts

DAVID SPADEDavid Spade may be a funny dude, but he knows when it’s time to get serious.

E! News has exclusively learned that Spade has donated $200,000 to the American Red Cross to go toward…

Tori Spelling Flaunts Bikini Body During 40th Birthday Vacation to Mexico

Tori Spelling Tori Spelling made for a pretty picture in Mexico over the weekend.

The Beverly Hills 90210 and reality-TV star turned 40 last Thursday and jetted off to Cabo San Lucas to celebrate…

Man commits suicide inside Paris’ Notre Dame Cathedral

A man committed suicide inside Notre Dame Cathedral in Paris on Tuesday, prompting the clearing out of hundreds of tourists, who had been waiting in a snaking line to visit the 850-year-old landmark.Before pulling a gun and shooting himself in the head, the elderly man placed a letter on the altar, The Associated Press reported. Its contents were not known.The man said nothing before he pulled the…