Twitter’s Diversity Report Is More Of The Same

9711057483_156f411677_o Twitter released its diversity numbers on Wednesday afternoon after mounting pressure from civil rights groups — and they’re pretty bad if you’re not a white or Asian guy.
Overall, Twitter’s employees are 70 percent male and 30 percent female. However when you look specifically at employees in tech, the gender gap grows, and 90 percent are male. Read More

Gillmor Gang: Yotifications

Gillmor Gang Artcard The Gillmor Gang — Danny Sullivan, Alexia Tsotsis, Kevin Marks, Keith Teare, and Steve Gillmor — react with nervous jokes as all eyes turn to the success of Yo, the single-minded communication app that has one thing on its little mind. But wait a minute, what’s surreally going on here as BetaWorks’ John Borthwick leads an investment round on the love child union of… Read More

Twitter Acquires CardSpring To Power In-Tweet Commerce And Offers

Cardspring human Twitter just announced it’s acquired CardSpring to enable “in-the-moment commerce experiences.” CardSpring is an application platform that lets developers build card-linked offers electronic coupons, loyalty cards, and virtual currencies that work with credit cards and other types of payments. Twitter will keep the service open. CardSpring writes “At Twitter, we… Read More

Gillmor Gang: Taming of the Stream

Gillmor Gang Artcard The Gillmor Gang – John Borthwick, Robert Scoble, Kevin Marks, Keith Teare, and Steve Gillmor – examine the gathering storm that is the Uber social network. After years of positioning, acquisition, soaring value payouts, and a winner-take-all sensibility in the tech community, now something different. The data points: Digg Deeper, Soundcloud, Twitter user metrics, and more… Read More

Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets

twitter dashboard If you’re looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card publishers, and verified users.
The company already gave its advertisers data about tweets that they’d paid to promote, covering things like impressions, replies, and link clicks, but there was nothing equivalent for… Read More

Twitter Tanks More Than 7%

2067062407_c0ebf2204e_o Following more executive changes, Twitter’s shares are down sharply today, sliding nearly 8 percent in morning trading. The company, which saw its share price soar following its IPO to more than $70 per share, is back under the $40 mark. The slide comes on the heels of news that the social company has made Katie Jacobs Stanton its new global media boss, and made Gabriel Stricker its… Read More

Gillmor Gang: Pass the Buck

Gillmor Gang Artcard The Gillmor Gang — Robert Scoble, Dan Farber, Kevin Marks, Keith Teare, and Steve Gillmor — spend a late Thursday afternoon on experiments, office shake ups, and a potential bank shot from an old monopolist. With the world going cup crazy, you wouldn’t fault those who traded tech for TV and shelter from the tweetstorm. The Facebook social reengineering has been all the… Read More

Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally

twitter app install ads Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products.
Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if… Read More