Gillmor Gang: Brand Royalty

gillmor-gang-test-pattern_excerptThe Gillmor Gang — Robert Scoble, John Taschek, Kevin Marks, Keith Teare, and Steve Gillmor — seem perfectly willing to predict the futility of the next Microsoft CEO, and even perhaps the next Bill Gates. But we can only successor-surf so long before returning to the more heady war of the social stream.

You can decide for yourself, but this feisty show was supercharged by @jtaschek’s minority report on the heir apparent and never really let up. From @kteare’s posit of Facebook devolution to everybody’s fascination with the mirage of brand loyalty, the emerging point is still elusive. Namely, that we’ll know it when we see it, and reward each and every app that fits into the puzzle with a notification seat at the table.

So You Nailed Your Wearable Strategy, Now It’s Time To Figure Out WTF Your Twitter Bio Should Be

Screen Shot 2014-01-30 at 11.42.14 AMFirst, a website could help you figure out your wearable strategy automatically. Now, another site wants to help you with the challenging task of coming up with something profound to say about yourself in your Twitter bio. Digital ad and media-focused news site Digiday has created an homage to the popular WhatTheFuckIsMyWearableStrategy website created by Brit Daniel O’Connell, aptly titled WhatTheFuckIsMyTwitterBio, which provides a ready-made missive to share with the world on the social network. Here’s mine: “MARKETING EGGHEAD-IN-CHIEF, PERSONAL BRANDING NINJA, TUMBLR CLAIRVOYANT. CACHE RULES EVERYTHING AROUND ME.” Of course, there’s no limit to the number of times you can go again, so I could also be: “DIGITAL RETAIL QUEEN, FACEBOOK PROFESSOR, CRYPTO GEEK. ALL THINGS DISNEY.” Or: “SEO PRINCESS, ZEITGEIST MIXOLOGIST, CAMPAIGN YODA. KEEPING IT CLASSY.” The site was created by Digiday employees Jack Marshall, Saya Weissman and Brian Braiker, and it’s described as “a fun little side project” by Weissman on Twitter. I still maintain that the best Twitter bio for anyone and everyone is “Social Media Expert (RTs do not necessarily count as endorsements)” since the key to success is being so incredibly boring and generic as to be absolutely invisible, but if you’re feeling you need something that really advertises your awesome aptitudes, you’ll be surprised at how good this website is at knowing the depths of your soul.

Funny, I Don’t Feel All That Fatigued With Twitter

twitter water bottlesEveryone seems to be talking about New York Times reporter Jenna Wortham’s piece reflecting on her “newfound fatigue” with Twitter. Basically, Wortham uses the all the Twitter discussion around Justin Bieber’s arrest as a springboard for a broader argument about how the service has become less about finding useful, relevant information and more about competing for attention.

As you’d expect, the piece saw its share of praise and criticism. The most common critique seems to be some variant of, “Dude, just unfollow people who are annoying” but as Wortham and others have noted, that’s easier said than done, because it can be embarrassing or awkward to unfollow someone, even if you’re really tired of their tweets.

The Twitter NYSE Honeymoon Is Over As Stock Price Takes Another Nosedive

twitter ipoToday at market opening, Twitter shares (NYSE:TWTR) dropped once again. Shares were at $60.27, down 5.46 percent compared to Friday’s closing price of $63.75. This nosedive marks the end of the honeymoon between Twitter and the NYSE as many analysts stated that shares are overpriced. Until now, the stock held strong amid those reports, but that seems to be coming to an end.

What I Want For Christmas From Each Major Tech Company Next Year

3135583230_b97d1bc85b_oHere’s my wish list. I realize it’s too late for this year, but I’m hoping the companies are already planning for next year, and this way they have all of 2014 to deliver. Many of these are pretty big asks, I admit, but the companies in question have pretty deep pockets and access to world-class resources. So how about let’s all deliver.

Twitter Apps Updated With New Swipeable Design And Photo Support In Direct Messages

Screen Shot 2013-12-10 at 1.04.22 PMToday, Twitter has announced an update to its apps for iOS and Android as well as TweetDeck for Web, Chrome and PC (and Mac soon) that bring a renewed focus on direct messaging. The app now features a direct link to Direct Messages in the tab bar and allows you to send photos inside DMs for the first time. This major redesign has been in the works for a while, and today marks the first time we’ve seen most of these elements all in one place. Twitter has been testing a variety of these features over the past few weeks, but now they’re all packaged together. You may have seen the DM icon in the tab bar or heard of some users getting a swipeable timeline design as a part of Twitter’s ongoing experiments which see just a small percentage of users getting each permutation of the design. Those experiments are then used to determine which features hit the app itself. We had heard this release was coming and now we know which features made the cut. There is a bunch of new stuff in this update, but the addition of photo support to DMs and the enhanced placement of the icon right in the tab bar indicated a renewed interest in the private messaging portion of Twitter — which has been long neglected. By putting an emphasis on direct messaging, Twitter is performing its own sort of subtweet towards other messaging apps like Line, WhatsApp, Snapchat and soon Instagram. The DM function of Twitter is heavily used by a lot of users, but my guess is that some of the changes here will spur mainstream adoption of DMs as a ‘private comms channel’. The addition of Messages to the tab bar also bumps Discover from the main view. That’s now tucked under Timelines as a whole. You now swipe between those timelines in the main view. Timeline, Activity and Discover are all under the single tab now. One one hand, this is a great space saver and feels like a welcome move. As we noted previously, this also makes way for even more timelines: The idea behind a swipeable interface is fairly easy to divine, as it could make the app friendly to multiple timelines. If these feeds could be treated as discreet items, Twitter could move beyond its ‘Home,’ ‘Connect’ and ‘Discover’ feeds to offer more specific feeds focused

Gillmor Gang: Private Practices

gillmor-gang-test-pattern_excerptThe Gillmor Gang — Robert Scoble, Keith Teare, Kevin Marks, and Steve Gillmor — work off that stuffed feeling with a show devoted to the intersection between public and private messaging. What started with Twitter and continued with Facebook has now yielded a startup frenzy many mistake for a bubble. Instagram started the ball rolling, SnapChat doubled down on it, and many fear it will end badly and absorbed by the big players.

Twitter Continues Tweet Recommendation Experiments With Fav Happy @Magicstats

Screen Shot 2013-11-26 at 5.37.11 PMTwitter continues to pull the string on personalization and recommendation with a new account called @magicstats. The account, whose description reads ‘I favorite the best tweets I see in real-time’ appears to be doing just that. Though the account is protected and its activity closed down, we’ve been tracking it for several weeks now and have gained a bit of insight into how it works. Several of my personal tweets and some TechCrunch tweets have been favorited by the account, which appears to be working on several metrics including velocity of activity (like favs and retweets from other accounts). We investigated the account and it’s followed by many members of Twitter’s search and relevance team, just like Twitter’s other experiments @magicrecs and @eventparrot. The account, from what we understand, was originally dedicated to monitoring the Magicrecs experiment, but was repurposed to its new role once that was rolled into the product proper. Previously, the account’s profile said it was recording data related to Magicrecs. Twitter declined to comment about the status of the account. The account’s tweets were not originally protected, and we were able to browse its favs for a while. The account often awarded a fav to a tweet very quickly after it was posted, but we never saw it fav a tweet ‘first’. It always followed other favs and RTs very quickly. Judging by this, it’s likely that the account is looking for tweets that are getting rapid attention in its network or on the Twitter network as a whole. Twitter has noticed the rise of products like the third-party fav-and-RT-tracking Favstar, which a source with knowledge of its user base told us was ‘surprisingly popular’. The service offers a visual dashboard of re-tweets and favorites that are tied to user profiles and presented very well. It’s fun, visual and addictive. Twitter also has a statistics package, but accessing it is a bit obscure as you have to go to the page and sign in with your account there. The page is interesting and information packed, but it’s not nearly as fun as the Favstar profiles are. I check Favstar several times a day at least, just to see how recent tweets faired, and it can be an interesting long-term indicator of what the best tweets on your account are. And that, in the end, could be the bit that interests Twitter the most, which tweets