Recap: Everything Apple Announced Today in Under 3 Minutes

Apple didn’t hold an official event to make major announcements this week, but there was a mini press release extravaganza that saw the company introduce new hardware products, a new app, and improvements to existing devices.

A new 9.7-inch iPad debuted with an impressively low $329 price point, and there’s now a red aluminum iPhone 7. New Apple Watch bands are out, there are iPhone cases in new colors, Apple is about to release an app for making videos, and the iPhone SE and the iPad mini 4 got new minimum storage tiers and pricing drops.

We’ve recapped everything Apple announced today in the video below, and we’ve rounded up all of our new product coverage.



Apple Debuts New 9.7-Inch iPad With A9 Chip to Replace iPad Air 2, Starting at $329

iPad Mini 4 With 128GB of Storage Now Starts at $399 as 32GB Model Discontinued

Apple Unveils Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus

Apple Announces Video Creation iOS App ‘Clips’

Apple Doubles iPhone SE Storage to 32GB and 128GB

Apple Watch Gets New Striped Woven Nylon, Classic Buckle, and Standalone Nike Sport Bands

Apple Launches New Silicone and Leather iPhone 7 Case Colors

Apple Discontinues iPad Mini 2

Swift Playgrounds Now Available in Five Additional Languages

While we saw new devices today, there’s still quite a bit on the horizon. The much-rumored ~10-inch iPad with a revamped design has yet to make an appearance, and we’re still awaiting a new 12.9-inch iPad Pro, too, along with Kaby Lake Macs and the highly anticipated iPhone 8.

With no event coming up in the near future, we may be waiting until June’s Worldwide Developers Conference or the fall to see many of these new releases but make sure to keep an eye on MacRumors for the latest rumors on Apple’s launch plans.
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‘Kerbal Space Program’ expansion has you making your own missions

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Apple Met Paramount and Sony Executives Last Week as it Flirts With Original Content

Apple senior executive Eddy Cue, who oversees services such as iTunes and Apple Music, held discussions last week with Paramount Pictures and Sony Pictures, two of the biggest film studios in Hollywood, according to the New York Post, but the iPhone maker’s exact ambitions in the content space are still uncertain.



The report suggested Apple is looking for a “transformative acquisition” and “not just a deal to buy TV shows,” while an unnamed source is quoted as vaguely saying Apple is “preparing something big.”

Apple has so far only flirted with original content, which it plans to distribute through Apple Music starting later this year.

It acquired the rights to Carpool Karaoke, for example, the popular segment from The Late Late Show with James Corden, which it plans to reboot as a series of sixteen half-hour episodes on Apple Music. The trailer for the show revealed it has a similar format of celebrity pairings singing along while driving.

Likewise, Apple’s upcoming reality TV series Planet of the Apps will be released on a weekly basis in the Spring. On the show, hosted by Beats 1 radio host Zane Lowe, app developers compete for venture capital while receiving mentorship from influencers Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am.

Apple has sent mixed signals to Hollywood about its interest in original programming over the past few years, according to The Information.

Last year, it said Apple has met with film studios and producers about developing original TV shows to offer exclusively on iTunes, but services chief Eddy Cue later said Apple is “not in the business of trying to create TV shows.” Instead, Cue said Apple is willing to offer producers suggestions and guidance where possible.

We’re not in the business of trying to create TV shows. If we see it being complementary to the things we’re doing at Apple Music or if we see it being something that’s innovative on our platform, we may help them and guide them and make suggestions. But we’re not trying to compete with Netflix or compete with Comcast.

The report added that Apple is not interested in getting into expensive bidding wars over content with rivals such as Netflix and Amazon.

The Wall Street Journal recently said Apple plans to “build a significant new business in original television shows and movies,” which it compared to the likes of HBO’s Westworld and Netflix’s Stranger Things. It agreed that Apple is not looking to compete with Netflix, but rather promote Apple Music.

“In terms of original content, we’ve put our toe in the water doing some original content for Apple Music, and that will be rolling out throughout the year,” said Tim Cook, Apple’s CEO, on a conference call following the company’s most recent earnings results. “We’re learning from that and we’ll go from there.”

Reports outlining Apple’s interest in original content have gained momentum over the past few years alongside the iPhone maker’s much rumored but since shelved plans for a streaming TV service in the United States.
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TextWrangler to Be Retired as Bare Bones Software Focuses Development on BBEdit

Bare Bones Software, the company behind popular code editors BBEdit and TextWrangler, this week announced plans to retire TextWrangler as it focuses development on BBEdit.

Going forward, TextWrangler will not be updated for the next version of macOS, but it will continue to be functional so long as the new version of macOS doesn’t introduce any software-breaking bugs.



Bare Bones is instead recommending its customers download BBEdit 11.6, which was released in July. Customers can use BBEdit 11.6 unlicensed indefinitely, and the unlicensed version contains the same features that are available in TextWrangler. BBEdit is not available through the Mac App Store like TextWrangler, but can be downloaded from the Bare Bones Software website.

What you may not know is that last July, we released BBEdit 11.6. You can use this version unlicensed, forever, for free. Without a license, BBEdit now includes all of the features that TextWrangler offers, plus quite a few others. That’s right. You no longer have to pick between them.

BBEdit is free for 30 days, after which a license costs $49.99. Customers who don’t wish to purchase a license can continue to use the software’s free features indefinitely.
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Apple Among 53 Companies Supporting Transgender Student in Supreme Court Case

Apple and 52 other major companies have signed a Supreme Court brief in support of seventeen-year-old Gavin Grimm, a young transgender man who’s fighting with his local school district for the right to use the bathroom of his corresponding gender identity (via The New York Times).

Other than Apple, the tech companies include Amazon, Microsoft, PayPal, Twitter, Tumblr, Yelp, eBay, Airbnb, and more. There are also a few companies not in the tech field that have signed the brief, among them including GAP, Warby Parker, Williams-Sonoma, and MAC Cosmetics.



All of the companies signed a brief that will be filed today by gay rights organization the Human Rights Campaign, who is urging the Supreme Court to rule in Grimm’s favor. Grimm is represented by the American Civil Liberties Union in his fight against the Gloucester County School Board in his home state of Virginia. The case dates back to 2015 and the Supreme Court agreed to rule on it back in October of 2016.

“These companies are sending a powerful message to transgender children and their families that America’s leading businesses have their backs,” Chad Griffin, the Human Rights Campaign’s president, said in a statement announcing the support.

Grimm’s case is heating up in the face of President Donald Trump’s decision to remove guidelines put in place by the Obama administration, specifically covering the use of public bathrooms, showers, and locker rooms by transgender students. The previous rules allowed transgender individuals to use the bathroom of their corresponding gender identity, but now it’s up to the states to decide whether or not to support the guidelines or put in place a more restrictive system.

Last week, when Trump’s decision was announced, Apple spoke out against the move and reiterated on its belief that “everyone deserves a chance to thrive in an environment free from stigma and discrimination.” The Cupertino company also vocally disagreed with Trump’s immigration executive order, joining another legal brief supported by nearly 100 U.S. companies in opposition to that immigration policy.

Apple has long supported and fought for the rights of LGBTQ individuals, marching in the annual San Francisco pride parade each summer and condemning legislation that would freely allow businesses to turn away gay and lesbian customers — which was signed into law by Mike Pence in Indiana two years ago. A subsequent amendment to the religious freedom legislation was passed in the weeks after the initial law was signed, granting more protection to LGBTQ customers in the state of Indiana.

For the new case regarding Gavin Grimm, the Supreme Court is set to hear oral arguments from both sides at the end of March.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
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Apple Speaks Out Against Trump Order to Rescind Protections for Transgender Students

Apple tonight spoke out on President Trump’s move to rescind Obama administration protections for transgender students, providing a statement to Axios. The protections had allowed transgender students to use bathrooms that corresponded to their gender identity.



The Cupertino company reiterated its commitment to equality, saying that everyone deserves a chance to be free from stigma and discrimination.

“Apple believes everyone deserves a chance to thrive in an environment free from stigma and discrimination. We support efforts toward greater acceptance, not less, and we strongly believe that transgender students should be treated as equals. We disagree with any effort to limit or rescind their rights and protections.”

This isn’t the first time Apple has spoken out against the actions of the Trump administration. In late January, CEO Tim Cook said that the immigration executive order was not a policy that Apple supported. Apple made its HR, legal and security teams available to employees who were affected and eventually joined nearly 100 firms filing a legal brief against the order.

Under Cook, Apple has had a history of speaking out in favor of equality. In March 2015, Cook spoke out against Indiana’s controversial “Religious Freedom” law, which allowed business owners to turn away LGBTQ customers by citing “religious freedom.” Cook also called on Arkansas Governor Asa Hutchinson to veto the bill.

Additionally, in 2013 both Cook and Apple came out in support of the Employment Nondiscrimination Act and released a statement of support after the Supreme Court gay marriage ruling.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
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