Fans attending the 2015 MLB All-Star Game in Cincinnati will be able to use Apple Pay for on-site food and merchandise purchases, thanks to a partnership between MasterCard and Major League Baseball Advanced Media. MasterCard hopes it gets fans back to their seats as fast as possible during the week-long festivities, streamlining the sometimes lengthy lines at concession and souvenir stands at such events.
“Nobody wants to be caught in line at concession only to hear the crowd go wild over a play they’ve missed. The ballpark experience is an ideal environment for quick and secure payment options so fans can get through concessions and back to the game quickly,” said Cheryl Guerin, Group Executive, Global Products & Solutions, MasterCard.
“We’re thrilled to partner with MLBAM to bring contactless acceptance to the 2015 MLB All-Star Week festivities. Through our longstanding relationship with MLB and MLBAM, we are constantly looking for opportunities to create enhanced fan experiences both in-stadium and online, whether that’s through advanced payment capabilities or delivering surprises to fans.”
Any customer using Apple Pay at the T-Mobile All-Star FanFest from July 10th through July 14th or in-stadium at the Great American Ball Park from July 12th through July 14th, will also be eligible for MasterCard’s “Priceless Surprises” rewards. This will give customers the chance at winning premium All-Star branded merchandise, autographed memorabilia, prepaid cards, and more. The FanFest begins today in Cincinnati and ends with the 86th MLB All-Star Game on July 14.